Here’s how it works: participants are presented with a hierarchical tree structure without any visual design cues, and then the paths they take to find content are carefully recorded. This user behavior is thoroughly analyzed to help you make smarter information architecture decisions and place content in the most logical and appropriate locations on your site. This unmoderated approach produces a low cost and high participant sample that is statistically validated across iterations. Tree testing is often used in combination with card sorting to improve site navigation.
Contact Us About Tree Testing