Personas have several tangible benefits. By focusing on the needs and wants of the customer, it becomes easier to prioritize features and avoid one-off changes after each customer request.
Personas break down into two main types:
Design Personas: This persona type is focused on behaviors, needs, and goals. Design personas seek to answer and communicate why customers are doing what they do
Marketing Personas: This persona type is focused on purchasing preferences, demographics, and media consumption. Marketing personas help to understand a users receptiveness to specific messaging.
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