UX Lessons from Testing Government Websites
Presented by Chuck Johnston
We opened our usability lab in 2015 and have tested over a thousand different users. This presentation is based on a new study we’re conducting testing various government websites. We will share what we learned and provide recommendations for making a better user experience on government websites. The presentation is based on observing real people visiting real sites.
To Site Search and Beyond
Presented by Joe Izenman
In the age of Google, search is an essential part of web experience. Many users ignore site architecture altogether, embracing a search first mindset. A poor site search experience will send users out of your web ecosystem, and back to their search engine of choice. In this session, we’ll tackle the value of custom solutions; the process of choosing, implementing and testing search platforms; the risks of over-tuned results; and the opportunities provided by a robust search strategy.